Blog – Page 2 – Story Social Media

Using social stories to drive sales

Do you use Instagram stories and Facebook stories to drive sales? Using stories is a great way to engage with your customers and drive positive results for your business.

Here are some tips for using stories in your business.

stories on social media

Tips for using stories on social media

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This is probably one of the most important tips. The last thing you want is for your audience to get bored. Stories are meant to be interactive. Upload images or videos, use filters, share other relevant content, and record videos to connect with your audience. If you’re constantly posting the same type of messages, your followers will get bored quickly. They like variety to keep them interested. If you post a video one day, then an interactive poll another, your audience is going to keep coming back to view your stories to see what’s next.

While this won’t necessarily create direct profits, it will boost engagement. The more frequently your audience views your stories, the stronger the relationship you’ll develop with them, building trust. This, in turn, increases the chances they will buy from you.

2 | Respond to replies

When you post stories, your audience can reply to them directly. These replies are kept private between you and the poster, appearing in your message inbox. It may be tempting to ignore replies sent to your stories given that nobody else sees them and it may feel like one more thing to do. However, this can actually prove damaging to your brand. After all, if your followers are making the effort to contact you and they don’t receive a response, how likely is it going to be that they’ll continue to follow your stories?

Even if the replies are complaints, it’s still important to respond. This also shows your audience that you’re real and genuine.

3 | Create stories that stand out

As Facebook Stories are becoming more popular, millions are posted every single day. Your followers have the option of watching many different stories so if you want them to view yours it’s going to need to stand out.

How? Creating videos tends to be much more effective than simply posting images. Take advantage of using filters and polls and the question box. The more creative you are, the more effective the story will be at building an engaged audience and driving sales.

4 | Create time-sensitive offers

A time-sensitive offer can make your audience act. Unless saved, stories will disappear in 24 hours, which means the offer will too. This can generate a sense of urgency, causing customers to buy now to take advantage of the offer before it’s gone.

5 | Give your brand a voice

Nothing can boost sales quite like brand personality. The stories feature enables you to develop your brand voice. As your followers and customers become more familiar with your brand, it builds up trust and authenticity. When people trust you, they are more apt to buy from you. Use stories to build your reputation and expertise.

Results from social media strategies don’t happen overnight. The key to using any social media platform well is to be consistent. Using stories on social media will help you to build your audience and engagement, and therefore sales.

Tips for using stories on social media to drive sales (2)

Creative ways to use Facebook Stories

When it comes to making your Facebook Stories a success, you need to get creative.

Millions of stories are published by businesses every day. Therefore, if you want to stand out from your competitors, it’s important to make your stories as captivating as possible.

Here are some ideas for getting creative with your Facebook stories to get better results.

facebook stories tips

Play around with the text

Play around with text on your stories. You can choose from a wide range of different text styles. So, it makes sense to play around with them in order to find the best font to fit your audience. While the standard font may be tempting, most brands using Facebook Stories will be using this font. So, switching it up helps your posts to stand out as well as potentially appear more visually appealing.

Make your stories interactive

While all kinds of stories can be effective, interactive stories tend to provide far more benefits. Interactive stories are a lot more fun to read. Not only do you get to view interesting updates, but you also have the chance to interact with the post too.

You’ll also find that interactive posts stay in your audience’s mind far longer. This is because when you need to do something on a post rather than just read it, you’re going to remember it more than you otherwise would.

Keep your stories short

A good tip is to keep your story posts as short as possible. Each frame of a Facebook story is only 20 seconds. You can create multiple frames, but stories that are too long can become tedious for your audience who generally prefer short, concise posts.

Keeping your stories short can require more creativity. Think about how to convey your message in as few words as possible. Make sure any video or images you’re using are edited to provide the most value in the least amount of time.

Use mixed mediums in your stories

Mixed mediums are the best to work with when it comes to Facebook Stories. This means using a range of video, images, filters and written content. While you may already be planning to create a variety of posts, you’ll also want to consider creating mixed medium individual posts. This means, using a mixture of mediums within the same post to make it more appealing.

You can use effects to add written content, an interactive poll and an image in the same post. This mixed medium format tends to appeal more to audiences.

Enhance your stories with sound

It can be difficult knowing whether or not to add sound to your stories. After all, there has been a lot of debate over adding sound to videos on Facebook and social media. However, the issues with sound largely came from videos that appeared on the newsfeed. The sound would automatically start to play, annoying the user. With Facebook Stories posts, however, viewers will have chosen to specifically watch the story and will be much more open to having sounds included.

When used correctly, Facebook Stories has the potential to significantly boost sales and grow your brand. However, it is important to make your posts as creative as possible. This is what will help them to stand out and capture your audience’s attention. The above are just some of the ways you can get more creative with your posts and start seeing the results you deserve.

Facebook stories tips

25 practical time management tips

Regardless of how much we’d all like to have extra hours in our day to get things done, we’re limited by what we have to work with. Instead of wishing for more time, there are ways to make the most of the hours available by practicing time management tips.

The majority of hard-working people want to practice good time management and they start well with this, but they forget to figure in the one biggest thing that sabotages time.

time management tips

Practical Time Management Tips

Interruptions are one of the biggest time thieves in your life. You may not have tallied how many minutes or hours have been stolen from your day by other people or situations barging into your day.

Here are some tips to help you eliminate or better deal with them:

1 | Build time into every aspect of your day for those interruptions that we all experience.

You will never have a single day that’s not interrupted by something unexpected. This is usually what throws people off course. It can break your concentration, making it harder for you to get the flow back.

If you’re at work and someone pops in for “just a minute,” you’ll notice that it always turns into a lot longer. Before you know it, half an hour to an hour will have passed and you can’t get that time back.

You want to allocate time for these interruptions by looking at your day and figuring out how much time you have to give these. For example, when someone walks into your office, you can say, “I’m working on a project so I can only spare five minutes.”

At the end of five minutes, if the other person is still there, you say, “I’m sorry, but my time is up and I have to get back to this.” If you respect your time, others will, too.

2 | Plan your day the night before.

This gives you a go-to launching place. You know what you have to start first. It helps you to manage time if you have a map to follow – even if it’s simply a list of what you must accomplish that day.

3 | Plan your phone calls.

This is a huge time waster. But if you plan your conversations before you make the call, this helps you stay in control of how long the conversation lasts. If someone calls you and you need to get off the phone, you just say that you have to go.

Most people don’t want to risk sounding rude, so they’ll remain on phone conversations that are taking up a lot of their time. If that sounds like you, there are several easy ways to end a phone conversation.

You can say that you’re in a time crunch and have to go or that you need to take care of something. Usually, that will cause the other person to say goodbye and end the call.

It’s okay to tell someone you can’t talk at the moment and will have to get back to them. The second you start being someone else’s sounding board for all of their problems, on an endless loop is when you get taken advantage of constantly.

This is the scheduler I use for calls and meetings.

4 | Don’t let technology interruptions disrupt your time management.

When someone isn’t dropping by your office or home, they’re reaching out to you through technology like email or on social media. These can quickly take up hour after hour of your day because it’s easy to get sucked into playing a game while you’re handling something business or personal related online.

If being on social media is a must for you, let it be a scheduled interruption. For example, you just write it on your planner that at lunch, you’ve scheduled ten minutes to be on social media.

Stick to that time just as if it were an appointment. If you have to, set a timer so you know when to end this time of distraction.

5 | Separate the interruptions between what must be dealt with and what doesn’t have to be dealt with at that time.

You don’t have to make someone else’s urgency your priority and you’ll see this a lot when it comes to working things. Someone didn’t get what they needed or didn’t accomplish what they needed and all of a sudden, they want to drop it in your lap.

Or, they want you to stop everything you’re doing to help them get out of a jam. There’s something to be said for good teamwork, but if this is a recurring situation, it’s time to put the brakes on bailing others out.

Tips for prioritizing your time #timemanagement #businesstips #biztips Click To Tweet

There are billions of people and billions of things that have to get done each day. But there’s only one you and you can’t do it all. So you have to prioritize what gets done and what gets moved to another day or delegated to others.

6 | Look at your day’s to-do list and begin your day by starting with the most important item on your list.

There’s a psychological reason you want to do it this way. When you do the important tasks first and finish them, it gives you a feel-good release of hormones and it makes you feel more energized and more like tackling other items on your list.

Plus, you get to see that you’re making progress. If you start with the easiest task or the fastest task and put off the most important task, there’s a chance you may not get to it by the time the day ends – and then anxiety sets in.

7 | Refuse opportunities that will take up too much of your time.

You can’t be involved in every activity and you can’t attend every single meeting that you’d like to. You’ll end up overworked and frazzled. If you work from home and there are several webinars you’d like to attend, but you’re already struggling with time management, there’s a way to decide which ones to choose.

You look at the ones that will give you the most benefit both personally and professionally. Sometimes there might be something you’re interested in, but it’s not conducive to a good time management schedule. That means you have to pass.

8 | Have a regular sleep schedule.

If you push yourself to go beyond what you should do by cutting back on sleep, this will eventually catch up to you. When you lose sleep, it can cause you to lose focus.

This means you’ll start doing sloppy work and you’ll find yourself having to redo work – or you’re sluggish, to begin with. Not only that but when you start giving up your needed rest, it weakens your immune system and you’ll be more susceptible to catching whatever virus is going around.

You’ll end up losing time rather than being a good manager of it. You might want to stay up later and wake up earlier to get more done, but being well-rested means you become far more productive – and quality improves, too.

9 | Practice self-care daily.

Make sure that you get the exercise that you need because exercise is something that helps you with time management. It keeps your energy levels high.

Plus, taking a break from personal and work responsibilities gives your mind a chance to be refreshed and come back to the task with a fresh outlook. Increased focus helps with productivity and saves you time in the long run.

10 | Take time off from work.

There can be a tendency to work full speed ahead, whatever it takes, to get all of the things done that you need to get done. Many people give up time with friends and family to try to gain more time.

They bring work home on weekends or they work on a to-do list all weekend around the house to get things done. Some people haven’t had a vacation in years – not because they can’t afford it – but because they don’t feel like they have the time.

But if you take time off, away from everything you need to do, you end up getting more done because your body, as well as your mind, needs time where it has absolutely nothing it “must” focus on.

How and why to let go of perfectionism in your #business #businesstips #biztips Click To Tweet

When someone is a perfectionist, the job has to be done perfectly. These types of high achievers can experience more stress than someone who is not a perfectionist. When it comes to time management, perfectionism will work against you.

11 | Know that it’s okay not to do it all.

Forget about multi-tasking. Multi-tasking is synonymous with doing several jobs poorly all at once – and that’s very frustrating to someone with perfectionist tendencies.

You don’t have to accomplish everything in one day. Instead, concentrate on what’s right in front of you that has to be done first. Get that finished and then move on with the next item.

12 | Give everything you need to do a time limit.

Whether you’re a perfectionist or not, this is a good rule of thumb for anyone looking for better time management. Open-ended tasks tend to pile up because there’s no finish line.

So when you look at the whole picture of what has to be accomplished with the time you have, it can feel overwhelming. It’s better to break the things you have to do down.

For example, if you have a project that has to be completed by a certain deadline, you need to divide that project up by how long it will take to get the work done.

If the project will take 40 hours to complete and you have two weeks to get it done, you know you have to work on it 20 hours per week or 5 hours per day. And take into account interruptions and other obstacles that will get in the way.

13 | Don’t schedule anything back to back.

You have to have some time – even if it’s just a few minutes – where your mind can relax and getaway. Mental exhaustion is often more draining than physical exhaustion.

Like your body, your brain can’t go full speed ahead on something without needing a time out every so often. In between your to-do list tasks, break and do something enjoyable – or do nothing at all.

14 | Divide all of your tasks up in your personal and professional life by hours, days, months, seasons or years.

For example, if you know that every fall the gutters on your home have to be cleaned from the leaves that fell, you’ll want to put some time for that task on your schedule.

If you know that every year, you host a holiday party for your team, put that on your calendar. If your business has seasonal items or promotions, schedule the promotional calendar the quarter before. Don’t want to wait until November to think about your Black Friday sale.

15 | Look over your to-do list – you should have one for both home and office – and cut it down.

Most people end up with poor time management because their to-do list has too many items on it. That’s because we all like to achieve things and even the possibility of achieving things makes us feel good.

But people often set up tasks that they can’t accomplish because there’s not enough time. It’s like setting yourself up for failure. Whittle the list down and if there’s time leftover, you’ll feel a bonus that you got something “extra” done rather than failed to complete something imperative.

Want to improve your time management? Get organized. Click To Tweet

Everyone has areas of life where there’s a lack of organization. Whether it’s at home or the office, we misplace things and we can’t find things when we need them because we’re not organized.

But getting organized is a big help with time management. Declutter your home and office before you attempt to tackle staying organized and managing your time better.

16 | Forget the elaborate systems.

Any system you use for organizing your life that takes a lot of time to keep up with is a waste of time. An organizational system should enhance your life, not detract from it.

You can use simple means such as an expandable folder to keep track of bills that need to be paid or projects that need to be completed. You can use a filing cabinet with hanging folders.

Don’t overcomplicate your organization system. Invest in simple solutions and watch how it transforms the way you manage your time

17 | Don’t procrastinate.

This is a big problem for a lot of people from all walks of life. We don’t like to do the things we don’t like to do. It’s as simple as that. No one wants to do the hard jobs that seem boring.

We don’t want to do the job that’s going to take us five hours to complete when the sun is shining and we’d rather kick back and go to the beach or spend time with friends.

But when you finish the tasks you have been dreading, they will be done. And you will have a sense of satisfaction and peace knowing that that thing is not hanging over your head.

18 | Batch tasks to save time.

For example, when it comes to better home time management if you have to run errands, group all of the errands that are within the same area together. Try to work it out so that you only have to deal with one errand day a month.

Do the banking, post office needs and any medication pickups on the same day. Driving can be a big leak in your time management success – and since you need to pay attention to driving, you can’t do much else except maybe listen to a podcast or something else you need to listen to.

19 | Do the same with work-related tasks.

You can do the same when it comes to work-related tasks. Things that have to be done every week can be grouped by days and according to difficulty and length of tasks. For example, recording podcasts, writing articles, scheduling social media content. Consider batching meetings into one or two days as well. The more your brain has to switch between different tasks, the more time you lose.

20 | Have a calendar for both home and office.

Keep it where you can see it every day. You can put it on the wall or your desk. The ones with the large blocks that enable you to write appointments in them work best.

This way, you can see your day at a glance and your week and month as well. These larger calendars often work better for time management than the smaller ones you can keep tucked away.

How to find opportunities to improve your time management

You can manage time better by finding the lost time. Lost time is that which you didn’t even realize you were wasting in the first place. It’s almost like keeping change in a piggy bank and one day you realize it’s totaled over $100!

21 | Don’t waste the time that most people do.

There are ways to find a time that’s often overlooked because people tend to think of time management as being large blocks of time available. But you can do a lot with just ten or fifteen minutes.

Don’t waste the time you have while waiting in a doctor’s office or while exercising. If you like to use a treadmill, you can get one that has a desk so that you can take care of something that has to be dealt with.

22 | Realize that not everything that seems important is.

It only seems that way. Look at your life and stop doing the things that aren’t important that drain your time. If something isn’t a matter of you being happy and succeeding personally or professionally, then it’s not important.

23 | Run ahead, not behind.

Easier said than done, right? When you get behind schedule, it can make you feel anxious and add undue pressure to life. If you’re behind in tasks right now, focus on getting caught up and then ahead on those tasks first. The freedom that will allow you will be so rewarding. Another reason to work ahead? What if a child gets sick? Or maybe you just want to take a day off? Being ahead of schedule will allow you the flexibility to step away from work and not penalize your business.

24 | Delegating is a great way to help with time management.

Most people like to do things themselves because they know then that the job is done correctly. But if you do the things that others can do, it’s draining your time. For example, some time drains are things like mowing the grass or cleaning the house, scheduling meetings, handling social media updates.

Look at how much it costs you to do the tasks that you do. If someone else can do them, then you’re not only losing time—you’re losing money.

If you earn $200 per hour, then an hour of mowing the grass costs you $200. But if you pay someone $50 to mow the grass, then you saved an hour and $150 because you gained time.

If you make $100 per hour, and you can outsource creating images to a virtual assistant for $25, #win. For both you and the virtual assistant. Think of areas of your business you can outsource to save you time and make you more productive. 

25 | Deal with emails the right way.

Handling emails causes more people to get off track than any other online task besides social media and playing online games. To tackle the inbox, assign specific times to check it—maybe it’s once in the morning and once in the afternoon. If it’s something you wouldn’t even consider, delete it. If it’s something that needs a quick answer, respond immediately. If it’s something you can outsource, forward it to your OBM or virtual assistant. If it needs your direct attention, close everything else and tackle it. If you don’t address it now, it’s not going away. (see #17)

If your budget allows, hire a virtual assistant to manage your email. This could be a game-changer for your business and your life.


25 tips for better time management